http://design.tutsplus.com/tutorials/create-a-baseball-inspired-text-effect-in-adobe-illustrator--cms-22050

For all of you sports fans out there, this tutorial will teach you how to create a baseball-inspired text effect. You’ll start by preparing the text, then with the help of the Bas Relief effect and the Inner Glow effect you’ll easily add some dimension to it. Next, you’ll create a vector texture and a Pattern Brush with which you’ll add the characteristic baseball stitches. Next on the to-do list is the worn out and dirty look, for which you will use a built-in Art Brush. You’ll finish with the grass background and the additional tufts of grass around the letters. Let’s jump in!